Privacy Policy


Privacy Policy

(Hereinafter referred to as “we”, “us”, “our” and “GlitterKing”) respects the privacy of anyone who uses our website and mobile applications or participates in GlitterKing events or registers for GlitterKing services or online content including but not limited to our partners’ products and services (hereinafter referred to as The privacy of those who participate in GlitterKing events or register to use GlitterKing services or online content, including but not limited to our partners’ products and services (the “Services”). We will ensure that personal data collected, transmitted, stored and used will be handled in accordance with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of the Hong Kong Special administrative Region (the “Ordinance”). By providing personal data to us, you are deemed to have agreed to this privacy policy.


The term “personal data” has the meaning given to it in the Ordinance.

Purpose and use of personal data collected

You are not required to provide any personal information in order to view or use this website and mobile applications. When you participate in a GlitterKing event or register to use our services or online content, we collect personal information about you to enable us to provide you with our services. You may refuse to provide us with personal information, but in that case we may not be able to provide you with services. By providing personal information, you consent to our use of your personal information in accordance with this Privacy Policy Statement.


The personal information GlitterKing collects from you may be used for the following purposes,  including but not limited to

– Identifying you and any accounts you open

– To provide you with services

– Verifying your identity and/or conducting credit checks

– Ascertaining and verifying your eligibility for discounts and promotions on goods and services

– Processing applications and renewing partner products and services on your behalf, including but not limited to insurance and financial products

– Processing insurance claims on your behalf for partner products and services

– process payment instructions or debt collection for you in relation to services

– Allowing this website to store your personal information so that you do not have to re-enter it each time you purchase or renew an insurance product

– Processing orders, billing and fulfilling orders

– Direct marketing of our services (see the ‘Direct Marketing’ section for more information)

– Direct marketing of our business partners’ products and services (see the ‘Direct Marketing’ section for more information)

– Designing the services you need

– Conducting market research, statistical analysis and behavioural analysis

– Conducting programme viewing surveys and analysis

– Conducting customer data analysis and analysing your shopping preferences

– Interactive features that allow you to opt-in to our services for you, including identifying your friends, communicating with them and sharing your shopping experience

– Recommending our services or products or services of interest to you

– Designing our website and content to suit your specific preferences

– Providing you with customer service

– Handling your complaints and account enquiries, claims and/or litigation against the Company or any party

– Preventing and deterring fraud

– Audit purposes

– To make disclosures as required by applicable laws, rules and regulations

– Any other purpose directly related to the original purpose for which the personal data was collected

Types of Personal Data Collected


The personal information collected by GlitterKing may include, but is not limited to, the following.


1. your personal and contact information, such as name, gender, date of birth, identity card number, telephone number, social media links, email address, residential address, mailing address and/or billing address.

2. your business information, such as company name and job title

3. your account details, such as the first six and last four digits of your credit card account number or your user account number

4. details of your payment transactions with merchants

5. your household income and personal interests; and

6. information about your computer or mobile device IP address, real-time location data, browser settings, browsing history and/or other Internet records; and

7. the telephone numbers and email addresses contained in your telephone directory (when you use the interactive features of the services we provide to you). We will notify you when you have accepted our services. When you provide us with data, you confirm that you have obtained consent from the contact person in the telephone book.

We may access, use and/or process your biometric data including, but not limited to, fingerprints and facial images stored on your mobile device or other devices for identity verification purposes. However, we do not collect or store such data.


Confidentiality, Disclosure and Security of Personal Information


 Personal information collected and held by GlitterKing about you will be treated in confidence; however, we may disclose such information (whether in or outside of Hong Kong) to the following persons if required by law or requested to perform a legal obligation, or to provide services to you, or to carry out the original or directly related purpose for which the personal information was collected.

– a court of competent jurisdiction, law enforcement agency, or other statutory or regulatory government department, agency or organisation.

– our affiliates, partners, vendors or contractors, agents or other service providers involved in the sale and marketing or administration of services, or the provision of goods/services

– the Company’s partners including but not limited to insurance companies, which may assess and process applications for insurance products, renewals, insurance claims and settlements, provide insurance services and/or handle enquiries or complaints.

– any other person under a duty of confidentiality to the Company, including members of the corporate group, information technology consultants, data processing contractors, auditors, accountants, or lawyers who have undertaken to keep such information confidential

– a bank, financial institution, insurance company, credit card issuer or debt collection service company.


Any questions, comments, suggestions or information, other than personal data, transmitted by you or posted on our website or any part of our website are deemed to be voluntarily provided to us on a non-confidential and non-proprietary basis. We have the right to use, reproduce, disclose, transmit, publish and/or post such information elsewhere at our sole discretion, including but not limited to providing such information to any associated company for the purposes of developing and marketing our services and meeting the needs of our customers.


We may share non-personal information publicly, such as, but not limited to, anonymous data and aggregate data relating to sales transactions, user traffic, logistics and warehouse performance, and may share it with our partners, including, but not limited to, existing and potential business partners, sellers or contractors providing goods/services, start-up  entrepreneurs and academics.


GlitterKing will make every reasonable effort to ensure that all personal information held by GlitterKing is stored in a reliable, secure and safe place.


We will make every effort to keep all personal information collected confidential. However, please understand that it is not possible to guarantee the security of transmitted data.


If you purchase an insurance product or other product or service from one of our partners, your personal data will be transferred to the partner and your personal data will be used, processed and retained in accordance with the partner’s privacy policy. This is beyond our control. Please refer to the partner’s privacy policy for more information.


Transfer of personal data outside of Hong Kong

 We may transfer personal data outside of the Hong Kong Special Administrative Region if operationally necessary for the purposes for which the data was collected, or for purposes directly related to it. Any such transfer will be subject to the requirements and restrictions of the Ordinance.


Retention of Personal Data


If you choose or provide a user identification code, password or any other information as part of a security procedure, you must treat this information as confidential. You must not disclose it to any third party. If your mobile phone number is used for account registration, you should ensure that your account is updated in a timely manner by entering your account in “Account Information” when your mobile phone number is changed or returned to the mobile operator. This is important to ensure that your account information is not accessed by third parties who may have acquired the right to use your returned mobile phone number. You are responsible for protecting your account in this particular way. We are not responsible for this.


Unless GlitterKing is required by law to retain your personal information for a specific period of time, GlitterKing will only retain personal information for as long as necessary to fulfill the original purpose for which it was collected, or for purposes directly related to it.


Direct Marketing


GlitterKing may use the personal data collected from you for the purpose of sending messages, offers, promotions and marketing offers, for which we require your consent. We may contact you via email, mobile app notifications, social media links, SMS, text/image/video messages, phone or mail. We hold your name, email address, telephone number,
contact address, social media links, product and service portfolio information, transaction patterns and behaviours, browsing history, programme viewing habits, personal interests, which we may use to directly market our services and the products and services of our business partners or advertising partners below, or the products or services of HKTV Mall merchants. The following categories of products and services of our business partners or advertising partners, or products or services of HKTV Mall merchants, including but not
limited to food and beverages, groceries, household products, personal care and wellness, skin care and cosmetics, maternity and childcare, pet products, electronic and electrical appliances, home furnishings, food and drink, sports and travel, toys and books, telecommunications, media and entertainment, fashion and apparel, jewellery, luxury goods, insurance and financial product categories, motor vehicles, real estate, government information and services, and services for charitable, cultural, philanthropic or recreational purposes.
You may be interested in soliciting donations or contributions for charitable, cultural, philanthropic or recreational purposes.


If you do not wish to receive any direct marketing communications from us and our partners, you may update your preferences at any time via your registered account or the unsubscribe link provided by us. Upon receipt of your notification, we will cease to use your personal data for direct marketing purposes and you will not be charged for




A “cookies” file is a small text file that is stored on your computer (or other electronic device) when you access our website and mobile applications. We use cookies on this website in
order to.

– Identify you when you visit our website and mobile applications

– obtain information about your preferences, access and browsing behaviour, online activity and internet usage

– keep track of the items stored in your shopping basket to help you through the checkout process

– Conducting research and statistical analysis to help us improve our services and better understand the requirements and interests of visitors and tourists

– Provide advertising that is tailored to your personal interests, so that we, our business partners and advertisers can carry out our promotions and advertising programmes more effectively

– Make your online activities more efficient and better experience

– Tighten security measures


The information we obtain using the “biscuits” file may not contain your personal information. Although we may obtain information about your computer or other electronic device (such as IP address, browser settings, browsing history and/or other Internet log information), it may not be possible to identify you. As non-personal data is mixed with personal data, we treat such data as personal data for the purposes of our privacy policy. In certain circumstances, we may collect personal information from you, but only if you voluntarily provide it by completing an online form or when you purchase goods or use services on our websites and mobile applications.


If you do not wish to allow the use of your “cookies” file, you can make adjustments on your internet browser and electronic device. By disabling the use of biscuits, you are aware that you may not be able to use certain features of our web and mobile applications.


Linking to the Website


This Privacy Policy Statement applies only to our website and mobile applications. Our website and mobile applications may contain links to other websites and pages. Whenever you activate any of these links, for example, by clicking on any advertiser’s link, you are leaving our website and mobile applications, and any personal information or any other information you provide to any other party after leaving our website and mobile applications is not under our control. Any browsing or use of other websites is at your own risk.


Access to and Correction of Personal Information


If you have any questions about GlitterKing’s privacy policy, or if you wish to access or correct personal information, you may do so by writing to us at the following address :


GlitterKing Group Limited


To: Privacy Information Officer

Unit B, 14/F, Gaylord Commercial Building,
114 Lockhart Road, Wan Chai, Hong Kong

In accordance with the Ordinance, we reserve the right to charge you a reasonable fee for such data access request.

 In the event of any inconsistency or discrepancy between the English and Chinese versions, the English version shall prevail.

 This Privacy Policy will be reviewed and updated regularly on the website.


Last updated: September 2022

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